Friday, January 11, 2008

Smart Ads are Not so Smart

The latest thing these days are the smart ads posted by Yahoo and Google on various websites, but they don't seem so smart to me. A few days ago I was reading an article: Toddler and her grandmother are hospitalized after dog attack and the ads were:

  • Pit Bull Liability Insurance
  • Tampa dog attack claim
  • Refinance $300,000 for only $965/Month
A few days before that I was reading the article: Southwest Florida woman plays role in raising 100 kids and there were several ads for anti-porn software.

The Internet has and continues to expose people to a lot of ads that they would never normally see in their daily lives. Why is that? If the pre-Internet world didn't have these types of advertisements everywhere for everyone, why do they appear in the Internet world.

Will advertising continue to develop in this direction such that we are constantly bombarded with ads with questionable content? Will there be government regulation to control what ads are seen by who? Or will the power of the people prevail? Will Google and yahoo eventually have to pull back on some of these 'spam-like' advertisements from normal news websites? What will be the algorithm for the future of ads?

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