Tuesday, October 30, 2007

To Hell With Scratch

It's hard to think of baking a cake as a technological innovation, but every few years companies like Betty Crocker, Pillsbury and Duncan Hines try and come up with new products that capture people's imagination that use new or existing technology to reinvent the wheel. My favorite these days is Warm Delights by Betty Crocker. You take this little powdered mix and mix it together with a bit of water in the included container. You squeeze a sugary goo over it, stick it in the microwave and you have this little warm fresh baked desert. It's really good for someone like me who can't really be trusted with a whole cake or batch of cookies. I particularly like the mini ones because they are the perfect serving. But these new fangled products come and go. Will this product be available in 10 years?

The purpose of this desert is to provide indulgence with limitation. Is this an important direction for food products? What is the future of desert?

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