Tuesday, November 27, 2007

What Happened to the Fast in Fast Food?

If you told someone 25 or 30 years ago that when they went into a McDonald's in the future, they would have to wait around while their food was prepared, I'm sure they would just laugh at you. I remember the days when you'd go into a McDonald's and there near the frying stations would be the little packets of french fries, all lined up. And behind the counter there would be stacks of burgers packed and ready to go.


I went into a McDonald's today and had to wait while they shuffled the fries into the little paper envelop and assembled the burger. What happened? This is not a McDonald's with no traffic so that's not it. I'm assuming that maybe the elimination of the Styrofoam containers which kept things warm might be a factor... or maybe it's just that people want freshly assembled food (let's face, it's not being freshly cooked back there.

So what will we expect 30 years from now? Are there designers out there coming up with new technologies that make it possible to once again have the food all assembled and ready to go or will there new directions that we can't even possibly imagine?

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