Wednesday, January 9, 2008

Can You Afford to Be Green?

I remember looking at the Tesla Motors website a few years ago and thinking... sure whatever. Over the years, many companies have tried to make electric cars successfully. What I didn't consider was that with the Toyota and Honda Hybrids out there and successful that there would be more interest at the higher end for people of means to go green. What does a poor celebrity do when their favorite Hummer loses it's shiny status symbol value because it's bad for the environment? Well since a celebrity can afford a $100,000 car they have a lot more options then Joe Shmoe.

Once the celebrities, who can afford it, go green what will the trickle down effect be. Will hybrids become passe because there's something even better out there... electric? Will their influence change our car shopping habits? Will they eventually lose interest and go back to their gas guzzlers?

No comments: