Is that Rachel Ray?

I was walking through my local Safeway and I saw these ads with a woman on them and it took me a minute to recognize her. It was Rachel Ray, but her normally round face was very slim and her normally short neck was elongated like a model. I can't say for sure whether the photograph was touched up or if maybe it was just an odd shot of her, but I thought it was interesting that the shot they chose to use did not look like her. I can actually imagine her looking at the shot and saying... oh my god, that's such a good picture of me. I look skinny and look at my neck, it looks great. But why would the advertisers want a shot of the 'Brand' also known as Rachel Ray that didn't look like her.

So it got me thinking... will touch-ups eventually be so sophisticated that they go 3-D? Will actors and actresses hide out for fear that someone will see their real features? It would be an interesting alternative to cosmetic surgery.