Yelp is this great website where people give reviews of different services. I actually picked out my auto repair man Kevin using Yelp. I looked up a auto shop that someone else recommended, but the yelpers out there didn't have good things to say so I started looking for which places got good reviews and then I found Kevin and let me tell you, Kevin was everything the yelpers said he'd be.
I knew I was having lunch at this Japanese restaurant today and I decided that I'd yelp the place before going. (Notice how I used 'yelp' as a verb there -- I'm sure there's a happy brander behind that.) The reviews seemed mixed although overall it got four stars out of five based on forty-three reviews. There was one review that included... "chicken was flavorless and dry." The person was reviewing the chicken in soup. Anyway I decided to get teriyaki chicken. This place is known for it's sushi, but after a few bad experiences I no longer each sushi and I figured... can you really go wrong with teriyaki chicken? The answer is a resounding yes. It was horrible... not just dry and tasteless, but absolutely horrible. It was actually embarrassing because I couldn't finish the meal and someone else had suggested the restaurant and was picking up the tab.
So the question is, will Yelp change the future of restaurants? I think if I had read the reviews before the reservation was made, I might have suggested somewhere else just based on a couple of the bad reviews because the bad reviews seemed to target the things I care about. This restaurant was pretty established so a few bad days with bad reviews wouldn't do it in, but what about a restaurant that's just starting out. Could the immediacy of web reviews limit the chances of this type of venture in the future?
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